"[10], In 2010, Webb was called upon as an expert witness in a Title IX case involving Quinnipiac University, which had redirected money out of women's sports to its all-girls cheerleading team under the argument that it was a sport. Varsity Spirit Corporation markets cheerleader and dance team uniforms and ac- cessories to the youth, junior high, high school and college markets. This is the Varsity company profile. See Varsity Spirit, LLC company profile » Stay up-to-date with the latest news on Varsity Spirit, LLC. [12] In 2005, it acquired the Knoxville-based Athletic Championships LLC and Premier Athletics LLC. – Colin Benjamin (BSc 1960) travelled to Lourenço Marques (LM), now me in planning, organisation and management. Varsity Spirit is a unit of Varsity Brands, owned by Bain Capital, the Boston-based private investment firm co-founded by Mitt Romney, Utah senator and former presidential candidate and Massachusetts governor. Since its founding in 1974 by Jeff Webb, Varsity Spirit has been the driving force in making cheerleading the dynamic, athletic, high profile activity it is today. Memphis, TN 38115 Company Summary. Here For You During COVID-19 NEW! [12] In 2015, the UIL announced a pilot "Spirit Championship", and that it would "partner with Varsity Brands to provide and train judges for the contest. Annual Revenue $53,308,489.00; Employee Count 83; Industries Sports Instruction, Schools And Camps; Contacts J Kristyn Shepherd ; Contact Business. It operates through organizations including the National Cheerleaders Association, Universal Dance Association, and Spirit Xpress. A free inside look at company reviews and salaries posted anonymously by employees. [12], Varsity also has effective control of affiliated governing bodies for cheerleading. [16] In 2012, it acquired American Cheerleader magazine from Macfadden Communications Group, with the publishers of Memphis-based teen magazine Justine producing the magazine. It is classified as operating in the Promoters of Performing Arts, Sports & Similar Events industry. Jobs; Jobs Tips; How to Get a Job; 11 Recession-Proof Jobs; The Perfect Resume Looks Like This; How to Write A Cover Letter ; 9 Attention-Grabbing Cover Letter Examples; Quiz: What Job Best Fits Your Life? (Varsity Brands is a portfolio business comprising Varsity Spirit; BSN, a team-sports apparel and equipment arm; and Herff Jones, a class-ring and graduation-apparel arm. Then Webb expanded into uniforms, equipment and organizing competitions. The company's vertical integration and monopoly status has faced criticism, including accusations of anti-competitive practices, conflicts of interest via control of governing bodies, and institutionalizing high financial costs for participation in forms of competitive cheerleading. [19], In July 2019, the company introduced a new division, "Varsity Pro", which focuses on providing apparel and services for professional cheer and dance teams, such as NBA and NFL cheerleading squads. Varsity Brands LLC is a United States-based provider of products and programs celebrating academic and athletic achievement. 1 - Pfpc/Dfa Combined Semi-Annual Report - Accession Number 0000912057-97-025660 - Filing - SEC Competitors. [10] Varsity was also involved in the establishment of the International Cheer Union. Search / Go. By 2002, Webb estimated that Varsity Spirit held about half of the market, and that 60% of its revenue came from apparel. Varsity Spirit was founded by Jeff Webb, a yell leader at the University of Oklahoma contemplating law school. Revenue: $100 to $500 million (USD) Competitors: UNKNOWN. Although there are no restrictions on use of non-Varsity apparel by participants in the competitions proper,[5] in 2010 Webb testified that in at least one competition, teams received more points if they used Varsity-produced props. 6745 Lenox Center Ct # 300 v. Varsity Brands, Inc", "Varsity Spirit launches new brand for pro teams", "Varsity Spirit adds to squad, buys two companies", "Cheerleading has a list of people banned from the sport. Weigh In. It was missing 74 convicted sex offenders", "Federal lawsuit aims to break up alleged Varsity monopoly in cheerleading business", "Quinnipiac trial: Legitimacy of cheerleading as sport focus of plaintiffs", "Federal Judge: Cheerleading Is Not a Sport", https://en.wikipedia.org/w/index.php?title=Varsity_Spirit&oldid=998473173, Organizations based in Memphis, Tennessee, Articles to be expanded from September 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 5 January 2021, at 15:04. Employees. Varsity Spirit Fashions & Supplies's Annual Report & Profile shows critical firmographic facts: Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies. 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